This project was my thesis. I designed, illustrated, wrote, and bound a working popup book entirely from scratch. The theme was reoccurring dreams, and the accompanying text is in the form of a poem on each page.
This project involved creating a product line and look book focused on pattern design. The patterns I created are inspired by traditional Polynesian patterns and tattoo designs. I applied them to a skateboard collection, and took the project a step further and hand painted six different boards for the product collection.
Headhunter Rum was a project that involved creating and designing a series of three liquor labels. The theme I chose was a fun, quirky tiki theme inspired by retro tiki statues from the 1950's and 60's. The bottle necks are hand wrapped with twine and each hangtag is accented with a skull bead.
Probably one of my favorite projects, this chocolate bar collection is inspired by a monster theme. Each box features a fictional monster trying to "escape" from the box. The eyes are dye cut out of the boxes, exposing the eye of a collectable monster card inside. Perfect for kids, or the kid in us all.
This is the cover for my popup book, which is almost a project within itself. Originally, it had a simplistic cover that featured a banner with the book's title. I decided to take it a step further later on, and created a wrap around cover for it that is better suited for the book's theme and content. I chose themes and characters that appeared in the book and combined them all together on the cover.
Saint Candle Collection
This was a personal project called Extinction Is Forever. The idea behind this focuses on animals that have become extinct directly due to hunting or habitat destruction by humans. Each candle focuses on a particular animal. The front shows an illustration accompanied by the year it was officially declared extinct. The back of each candle gives a short summary of the seriousness of extinction and also tells a short history of the animal and how it went extinct. By doing this project, I wanted to raise awareness about animal extinction and preventative measures that can be taken to further avoid more species being wiped out.
RAW Denim Convention
This project was the branding and promotion of a fictional convention and expo focusing on raw denim for denim enthusiasts called RAW. I was responsible for branding, creating a program, schedule of events, logo mark, promotion pack, advertising, and deliverables. The schedule and promotional package was presented on an oak slab, using lettering that pays homage to block print from the late 1800s, when denim was first introduced on the market to gold miners. The posters are printed on newsprint with head lettering that is inspired by old western WANTED posters.
Mason Joe's Coffee Roasters
Created and designed a complete branding, logo mark, brand book, and deliverables for a fictional coffee roster Mason Joe's. All the photography was self generated by the use of props without Photoshop mockups. The brand book was hand bound using a Japanese saddle stitch stab binding technique.
The Birds Movie Poster Series
This was an early project that consisted of designing a movie poster. Based on Alfred Hitchcock's 1963 horror classic, The Birds, I designed a series of three posters. I took into consideration imagery from the film, the time period, and design style that would have been relevant at the time of the film's release. The title is hand lettered using silhouettes of birds to accent the letter forms.